WHO WE ARE
OUR DREAM, VISION & JOURNEY
S'moreology was created with the intent of bringing a fun childhood memory back to life using wholesome and hand crafted ingredients in a new and unique way. The concept was created by Los Angeles native & foodie Noelle Ramirez. Her experience in the food industry began in 2010 in the events & catering world as an event coordinator, creative designer and finally as the director of sales & marketing. Her knowledge of food trends, event logistics, digital design and leadership are the four building blocks she relies on to bring the joy of eating to life through creative food concepts.
Her passion for food met her entrepreneurial and creative spirit in February 2018 when the idea of S'moreology began to brew. Along with the support of her wife Amy, Noelle successfully created the brand, concept and menu. In May 2018, they launched S'moreology as a pop-up dessert stand in Los Angeles by offering her delicious s'mores at outdoor cinema events such as Rooftop, Skyline, and Street Food Cinemas. Since their launch the demand for catering has increased tremendously and the plan is to continue to offer catering in and around Los Angeles, Ventura, and Orange County, along with their new permanent pop-up location at Smorgasburg every Sunday.